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Communications Manager Job Details

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Employer:  Coral Reef Alliance.
Categories:  Other
Travel Required:  None
Job Type:  Full Time
Preferred Degree:  Bachelors
Experience Required:  4-5 years
State/Province:  CA - California
City:  San Francisco
Salary:  non-disclosed
Job Description: 

The Coral Reef Alliance (CORAL) is an international non-profit organization that unites communities to save coral reefs. By providing education, tools, and inspiration to help local communities become passionate stewards of their reefs, CORAL is building a network of well-managed marine protected areas and sustainable businesses that benefit both coral reefs and people.

This is an exciting time for CORAL, as we have the opportunity to increase the scale and scope of our coral reef conservation interventions to better combat growing threats to these valuable ecosystems. To support that effort, we are recruiting a Communications Manager who will be responsible for developing and implementing an internal and external communications strategy that will further elevate our reputation as a global conservation leader.


The communications manager creates, implements, and oversees the organization’s strategic communications program, which is designed to effectively promote CORAL and its conservation work to supporters, funders, board members, the general public, and the media. The communications program comprises internal communications, public and media relations, website development and management, social media, and electronic and print publications, including brochures and other marketing collateral.

Primary Duties & Responsibilities

• Create and implement a comprehensive and proactive communications plan that helps position CORAL as a global conservation leader.

• Enhance the visibility of and increase donations for the organization by strategically promoting the organization within global media markets.

• Write, edit, and produce diverse communications, including press releases, quarterly print newsletters, monthly electronic newsletters, annual reports, annual calendars, and brochures.

• Create and manage web content for; increase traffic to CORAL’s website through web analytics, search engine optimization, and leveraging of our GoogleAdwords account.

• Manage and evaluate CORAL’s social media presence, currently on Facebook and Twitter.

• Research opportunities for in-kind and purchased advertisements (print and electronic), and manage their creation and placement.

• Work with members of the Conservation Programs and Development teams to create more efficient and effective internal communication mechanisms.

• Develop and oversee branding guidelines, style guide, and key messaging documents to ensure consistency in visual and written communications.

• Edit or proofread proposals, grants, and written materials produced by other staff.

• Create and market programs to promote CORAL staff and board members as expertspeakers and advocates for all issues pertaining to our work.

• Recruit, train and supervise communications and graphic design volunteers.


Minimum education required:

Bachelor of Arts or Science degree, preferably in communications, public relations, journalism, new media, or related area.

Minimum experience required:

• Five to ten years of marketing/communications experience, preferably including experience in a marketing leadership role within a nonprofit organization.

• Prior experience developing comprehensive communications programs that delineate clear goals and measurable results, including a thorough understanding of branding, strategic communications planning, advocacy, and media relations.

• A proven history of developing and maintaining media relationships that result intargeted coverage of the organization.

• Experience translating proposals, reports, and interviews into compelling stories that motivate programmatic and funding commitments.

• Prior experience creating a communications program budget and the demonstratedability to work within strict budgetary guidelines.

• Experience producing print publications, including project management, principles of design, print buying, and proofing.

• Experience managing and supervising staff and volunteers.

Specific knowledge, skills, or abilities required:

• A passion for coral reefs and ocean conservation.

• Ability to write clearly, persuasively, and effectively in a variety of written and electronic formats.

• Prior experience managing multiple projects with considerable deadline pressure and constantly shifting priorities.

• Flawless proofreading and editing skills.

• Familiarity with Internet marketing and web strategies, including web analytics and survey analysis.

• Knowledge of graphics (photo/video) software for print and web publication.

• Prior experience working with international team members preferred.

• Fluency in Spanish a plus.

• A good sense of humor and strong interpersonal skills a necessity.

Physical Demands

• Must be able to sit in front of a computer for up to eight hours per day.

• Must be willing and able to travel to international field sites.


This is a full-time position based in San Francisco, CA. A competitive non-profit salary is augmented by benefits including three weeks paid vacation, a 401K match, and health, dental, and vision insurance.

To Apply 

Qualified applicants should email a resume, cover letter, and two writing samples; please include Communications Manager in the subject line.

Other languages:  Spanish

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