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Senior Director, Digital Strategy Job Details

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Employer:  The Wilderness Society.
Categories:  Sales/Marketing
Travel Required:  None
Job Type:  Full Time
Preferred Degree:  Bachelors
Experience Required:  10+ years
State/Province:  DC - District of Columbia
City:  Washington
Salary:  non-disclosed
Job Description: 

he Wilderness Society (TWS), a national non-profit organization whose mission is to protect wilderness and inspire Americans to care for our wild places, is seeking an experienced full-time Senior Director, Digital Strategy to join its Communications & Marketing team in Washington, DC. 

The Senior Director, Digital Strategy is responsible for designing and implementing digital acquisition, conversion and retention strategies for The Wilderness Society’s digital program.  The Senior Director will work closely with fundraising, advocacy and marketing leadership to define a vision for The Wilderness Society’s digital priorities.

Expectations & Responsibilities

  • Strategic direction of all digital programs of The Wilderness Society, managing the department’s budget, staff and accountability.
  • Lead and manage TWS’ digital team and integrate that team into The Wilderness Society's multidisciplinary, collaborative environment.
  • Define departmental expectations, objectives and measurement systems, while providing an environment for professional growth.
  • Strategically manage the digital infrastructure, including the Drupal Content Management System (CMS) and Convio Constituent Relationship Management (CRM) and related resources and vendor relationships.
  • Directing the web content strategy, social media and search engine programs.
  • Optimizing the user experience across all web properties and transaction channels.
  • Directing technical production of digital projects and tactics.
  • Leading the organization in online organizing and advocacy.
  • Directing the building of campaign websites and pages.
  • Managing the daily web and digital needs of the organization.
  • Building the capacity of The Wilderness Society stakeholders to execute digital initiatives and campaigns.
  • Managing third-party vendors in the execution of digital strategies.
  • Defining and managing process, workflow and governance across digital programs.
  • Increasing brand awareness and customer loyalty via digital channels.
  • Improving the supporter and donor experience online.
  • Web and performance analytics and user testing.


The ideal candidate should have the following qualifications:

  • Bachelor’s degree in marketing, business, human factors or a related field. Master’s degree preferred.
  • 10+ years of digital strategy and marketing experience.
  • Success record of overcoming challenges and driving results in the digital space.
  • A professional background that includes extensive and successful experience in digital strategy and implementation.
  • An understanding of the unique communications challenges faced by not-for-profit advocacy organizations and direct and substantive experience in surmounting those challenges.
  • A demonstrated sensitivity to the sometimes conflicting agendas of internal and external audiences that are a necessary part of the dynamics of any complex organization—and the ability to effectively manage these conflicts.

Skills & Abilities

The ideal candidate should have extensive background in:

  • Directing digital acquisition, conversion and retention strategies.
  • Prioritizing the diverse and evolving demands from a large or dispersed organization.
  • Advocating for digital needs among the competing priorities of the larger organization.
  • Managing digital platforms and infrastructure.
  • Leading the ongoing development of enterprise websites, ensuring sites are relevant and user friendly and a best in class.
  • Directing successful issues-based digital campaigning and organizing programs.
  • Enterprise-level product, program and project management.
  • Leadership experience and experience managing blended teams of internal and external stakeholders and service providers.
  • Results- and performance-driven market and consumer research.
  • Web site optimization and operations.
  • E-commerce and inbound and outbound digital marketing management.
  • Strong attention to detail, proactive communication and ability to inspire and motivate.
  • Flexible and supportive management style, which fosters self-direction and growth among team members.

The Wilderness Society offers a very competitive salary and benefits package, including: health, dental, vision, life and disability insurance; sick and vacation leave; and a pension plan. TWS is an equal opportunity employer and actively works to ensure fair and equal treatment of its employees and constituents regardless of culture, socioeconomic status, race, marital or family situation, gender, age, ethnicity, religious beliefs, physical ability, or sexual orientation.

For consideration, please submit cover letter and resume to:

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