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Senior Director, Membership And Advocate Giving Job Details

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Employer:  The Wilderness Society.
Categories:  Sales/Marketing
Program/Project Mgmt.
Fundraising/Development
Business Development
Travel Required:  5-15%
Job Type:  Full Time
Preferred Degree:  Bachelors
Experience Required:  10+ years
State/Province:  DC - District of Columbia
City:  Washington
Salary:  non-disclosed
Job Description: 

The Wilderness Society, a national nonprofit membership organization devoted to preserving wilderness and wildlife, seeks a creative and skilled Senior Director, Membership & Advocate Giving to join its Development team. The position is fast-paced and challenging and offers a wealth of opportunity to the right individual to exercise leadership, experience and creativity.

The Senior Director, Membership and Advocate Giving is responsible for building and supporting  on of The Wilderness Society's largest group of financial contributors (150,000+ donors contributing up to $9,999 each). The Membership and Advocate Giving program generates $6-7 million annually in unrestricted revenue and provides a base on which other development program revenues are built.  Through direct mail, telemarketing, online strategies, and list rental marketing, the Senior Director is responsible for aggressive acquisition, renewal, and upgrade goals.  Additionally, the Senior Directors efforts also contribute to gift planning lead generation and community building for our advocacy efforts. 

Key areas of strategic growth for the Membership and Advocates Giving program include: increasing the number of Advocates who give $1,000 - $9,999; online fundraising to include cultivation strategies and integration with direct mail efforts, and ongoing growth of net revenue. The Senior Directors role will support a myriad of needs: to inform, advise and persuade donors and members; to inform, coordinate and integrate staff and other units within The Wilderness Society to work together; and to inform, advise, negotiate, and continually evaluate the effectiveness of external vendors.  The Senior Director will also produce detailed analysis of all direct response programs and will work closely with The Wilderness Society's Membership Services Team responsible for income processing and all customer service requests for Membership and Advocates.
 

Responsibilities

  • Directs a multi-channel creative strategy working across the organization utilizing all areas of The Wilderness Society's expertise including Membership, Development, Communications (e.g., publications, web strategy), Conservation Programs, and external vendors to create an integrated donor strategy and messages to maximize revenue generation.
     
  • Manages an aggressive solicitation schedule that includes mailing 6 million pieces of mail annually including more than 150 unique solicitations.
     
  • Directs and monitors the development and implementation of a multi-million dollar revenue and expense budget to ensure maximum productivity and cost effectiveness.
     
  • Plays a lead role in the database system upgrades and management.  Oversees data analysis and segmentation strategies necessary to implement programs.
     
  • Supervises professional and support staff and manages relationships with external vendors.
     
  • Responsible for keeping abreast of laws and regulations that have an impact on direct response programs.
     
  • Other duties as assigned by the Vice President, Membership & Development.

Qualifications & Skills

The ideal candidate will have the following experience and qualifications:

  • Completion of a bachelors degree in marketing or a related discipline.
  • A minimum of 10 years of experience in direct marketing or an equivalent combination of related training and relevant experience.
  • Experience in managing a national direct marketing program with emphasis on acquisitions, donor/middle donor programs and web/on-line to increase number of members/donors and net income.
  • Experience in using program information, current events, trend data and analysis to develop creative concepts that position and convey a compelling value proposition to donors and potential donors.
  • Understanding of complex, complicated organization structures and ability to manage multiple charitable programs.
  • Adept at planning, prioritizing, organizing, following through, and analyzing and evaluating results.
  • Able to work independently in a changing environment, meet tight deadlines, exercise good judgment and decision-making to set and meet results-oriented goals.
  • Team-focused and simultaneously able to roll up ones sleeves and make things happen as an individual.
  • Energetic, creative analytical problem-solver with strong attention to detail.
  • Excellent writing and editing skills.
  • Strong personnel management and external vendor relations skills.
  • Experience in management of back-end processing, data analysis and segmentation strategies.
  • Experience in an environmental non-profit organization strongly preferred.
     

The Wilderness Society offers a very competitive salary and benefits package, including: health, dental, vision, life and disability insurance; sick and vacation leave; and a pension plan.  TWS is an equal opportunity employer and actively works to ensure fair and equal treatment of its employees and constituents regardless of culture, socioeconomic status, race, marital or family situation, gender, age, ethnicity, religious beliefs, physical ability, or sexual orientation.

Please submit resume, cover letter and references to: twsrecruit@tws.org with Senior Director, Membership in the subject line. No phone calls please.

06/11/2012

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