| Job Description: |
The Online Specialist will develop, implement, and manage the strategy of all online outreach to the more than 100,000 American and Canadian ForestEthics supporters via email, social networking, and online promotion. This position will involve organizing, campaigning, and fundraising, as well as collaborating with the teams responsible for these bodies of work. This position is responsible for updating supporters on campaign developments, moving supporters along a leadership & donation ladder, coordinating actions, assisting with development appeals, and engaging our online supporters in new and dynamic ways. This is a full time position, based out of our office in San Francisco, CA or Bellingham, WA. Relocation allowance will not be provided.
ESSENTIAL FUNCTIONS:
- Develop comprehensive, strategic, metrics-based online engagement and fundraising plans in collaboration with the Communications Director, Web Manager and Development Department. Such plans will include website interface and Facebook, Twitter and other social media outlets
- Strategize with campaigners to develop online activities and tactics that augment campaign goals and grow our base of grassroots support
- Provide advice on email list purchases and manage the supporter database, including: supporter list uploads, exclusion lists, unsubscribe requests, and change of email notices.
- Track metrics and report on email / action performance by comparing to industry benchmarks
- Work with development staff to create online fundraising asks on a quarterly basis including landing and gift pages
- Maintain the online calendar across campaigns and departments and ensure that we follow online best practices
- Provide strategic input on improving online performance
- Point on actions associated with our supporter database, including, but not limited to: (a) Pulling supporter lists for field organizers; (b) work with third-party database staff when tech support is needed; (c) Work with third-party database staff on special projects
- Check the onlineaction@forestethics.org email account; responding or forwarding emails when appropriate
- Review and manage online requests from program staff
QUALIFICATIONS:
- 5+ years experience creating content for the web
- Knowledge of forest issues and market campaigns combined with an interest in, or passion for, the mission of ForestEthics
- Proven experience in messaging, writing and editing for social media and email appeals
- Capacity to understand what messages/actions resonate with Canadian vs. American audiences and relevant sub-groups
- Ability to think and act strategically, yet can also think and write creatively
- Proven managerial experience
- Strong fundraising skills
- Illustrated strategic planning and implementation experience
- Thorough understanding of Salsa’s DemocracyInAction (DIA)
- Familiar with best practices for online communications
- Proficient designing graphics for the web
- Excellent communication and writing skills
- High math skills as demonstrated by the ability to work with and apply mathematical concepts such as probability, statistical inference, fractions, percentages, and ratios
- High reasoning skills as demonstrated by the ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists; ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
- Computer proficiency in basic computer applications, including spreadsheet, word processing and database software, contact management systems and the internet
- Demonstrated track record of collaboration and strong interpersonal skills yet comfortable working independently
- Comfortable working in a fast-paced and ever-changing environment and handling numerous tasks at one time
PHYSICAL DEMANDS / WORK ENVIRONMENT:
- Talk, hear
- Clear vision at 25 inches or less to view computer screen and read documents
- Must be able to sit at desk and work on a computer for long periods of time
- Capacity to handle high levels of stress productively
- May have to climb stairs to reach office
- Working conditions typical of an office environment
- Exposure to moderate levels of noise such as computers, printers, light traffic
TO APPLY:
Please send cover letter with resume to onlinespecialist@forestethics.org with [your name-Online Specialist Position] in the subject line. No phone calls please.
We thank you for your application, but only applicants under consideration will be contacted.
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