| Job Description: |
Join an established environmental non-profit organization to build a new marketing
program that communicates the importance of urgent action to solve climate change,
one of the most complex and challenging issues of our generation. If society acts in a
comprehensive way in the next five years, we may be able to avoid anticipated severe
climate-related impacts and much higher societal costs.
The Climate Trust is seeking an experienced marketing manager capable of building
and leading our new marketing plan. The experienced marketing manager will be
responsible for all aspects of the plan implementation including marketing message and
material development, completing a new website, “new media” support, event and
conference planning, media relations, publication editing, and distribution list
management. In addition, the marketing manager will support the revenue generation
team to develop proposals and sales collateral.
Duties & Responsibilities
Major Responsibilities
(1) The marketing manager will work closely with the President to set the marketing
strategy for the organization’s three year business plan.
(2) This is a very hands-on position responsible for completing all marketing functions
and deliverables in a high quality and timely manner within budget constraints.
Specific responsibilities:
• Marketing: Developing and implementing annual marketing and
communications plans for the organization including the design of marketing
materials, core messages, branding strategies, and planning events and
conferences. The Climate Trust audiences include businesses, utilities,
government agencies, and project partners in the agriculture, renewable
energy, forestry, energy efficiency and transportation sectors, as well as
foundations and other donors. Overseeing subcontractor relationships and
efficiently managing external contact lists used in our outreach efforts. Track
marketing metrics and ensure cost effective results within budget constraints.• Website and New Media: Launching a new website which is currently in
design. Managing day to day website updates including content development,
video, blogs, Facebook, partner links and other new media for all core
audiences. Envisioning ways to leverage partners to achieve all of our
marketing objectives including new media and content.
• Revenue Support: Creating sales collateral, modular proposal content, and
supporting the revenue development team and proposal processes. Assisting
with finding new revenue opportunities for marketing activities and directly
engaging clients with The Climate Trust’s program staff to meet client
marketing and media objectives linked to revenue development and programs.
• Publications: Providing publication design and editorial support to technical
program staff. Managing the timely production of the annual report, board
updates, articles, case studies, policy papers, newsletters and reports.
Working with technical staff to develop regular articles/publications that
highlight the work of the organization and our partners, and place these
prominently in external publications or online.
• Media Relations: Managing all press and publicity activities working with the
President and staff. Writing and distributing press releases, respond to press
inquiries, develop relationships with members of the media, and maintain a
press distribution list.Coordinating press events and other promotion activities.
Leadership and Staff Management
• Be an innovative thinker and resource to match The Climate Trust’s objectives
with those of our audiences to achieve maximum impact.
• Work as an integral part of the revenue team particularly to understand client
needs and integrate those needs into our marketing strategy and plan
implementation.
• Serve as one of the primary spokespersons for the organization representing
The Climate Trust in external communications.
• Provide motivation to rally the team to meet the goals of The Climate Trust’s
three year business plan.
Qualifications
Required Talents
• Enthusiastic and energetic individual with the ability to think strategically about
marketing particularly when climate change needs more media attention.
• Proven record of success in implementing comprehensive marketing plans.
• Extremely articulate communicator including the ability to communicate complex environmental issues verbally and in writing to various audiences.
• Excellent prioritization and planning skills required to manage multiple
activities and to efficiently meet deadlines within budget constraints.
• Ability to quickly understand client or stakeholder motivations and to
communicate TCT program benefits clearly to clients and partners.
• Experience with all marketing tools including new media, publications, events
and media relations preferably with B2B clients regarding environment issues.
• Strong communications, negotiations and persuasion skills working with
leaders in business, government and/or philanthropy.
Preferred Talents
• Understanding of climate mitigation, climate resiliency or environmental
markets particularly in the renewable energy, agriculture, energy efficiency,
transportation, or other related sectors is strongly preferred.
• Experience in growing an organization in an entrepreneurial environment.
• Experience managing environmentally oriented marketing campaigns
particularly targeting rural agricultural stakeholders and policy makers
Personal Attributes and The Climate Trust Principles
Personal Attributes
• Ability to distill client and prospect needs into effective marketing programs
that enables the organization to meet short-term and long-term goals.
• Teamwork orientation and positive outlook that encourages optimism for
growth plans in a highly dynamic and changing environment.
• Self motivated and organized leader that easily filters and recognizes
opportunities and turns opportunities into value for the organization.
The Climate Trust Mission and Principles - The Climate Trust’s mission is to
provide expertise, financing, and inspiration to accelerate innovative climate solutions
that endure. Our core beliefs are below.
• Collective action. We develop productive partnerships with public, private,
and nonprofit organizations, and their stakeholders, that serve as models of
collective action.
• Integrity. We uphold the highest level of integrity in our work, business
transactions and partnerships.
• Innovation. We continually strive to find, develop, and promote new services,
technologies, and processes, and so we manage and tolerate higher levels of
risk as a result.
• Service. We are passionate about providing excellent service to our partners,
our communities, and our planet that result in meaningful, quantifiable, and
enduring impacts. • Stewardship. We are responsible stewards of precious global resources—
natural, financial, and human—for the benefit of current and future
generations.
• Sustainability. We promote environmental, economic, and social
sustainability, beginning with our own actions.
Compensation
Salary is commensurate with experience. The Climate Trust offers a highly competitive
benefits package, including a “cafeteria” medical, dental and vision plan; three weeks of
vacation; flexible work hours; a 401K plan; and a bus/bike incentive program.
How to Apply
Please e-mail a résumé and cover letter to jobs@climatetrust.org. Please include
“Marketing & Communications Manager” in the subject line.
Applications will be processed on a rolling basis until the position is filled. No phone
calls please. The Climate Trust is an equal opportunity employer.
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