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Communications Director Job Details

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Employer:  Green For All.
Categories:  Sales/Marketing
Program/Project Mgmt.
Job Type:  Full Time
Preferred Degree:  Bachelors
Experience Required:  4-5 years
State/Province:  CA - California
City:  Oakland
Salary:  non-disclosed
Job Description: 

Green For All is a national organization dedicated to building an inclusive green economy strong enough to lift people out of poverty. Green for All advocates for local, state and federal policies and funding for quality job creation, training, and entrepreneurial opportunities in the emerging green economy.

Green for All is developing a national network to engage people from every sector of society in (1) collaborating to build a green economy that works for all by sharing innovation, best practices, and relationships to (2) advance major policy initiatives that fight both poverty and pollution at the same time.

For more information about Green For All go to: www.greenforall.org/about-us.

Position Summary:
The Communications Director is directly responsible for developing and implementing the messaging and media strategy of Green For All, including building partnerships and creating a communications plan to advance Green For All's agenda and win legislative victories.

Successful candidates will be values driven, self-motivated, detail oriented, resourceful, and have experience in communications, politics, advocacy and organizing. They will be able to work efficiently in a fast-paced environment that requires adaptability to shifting priorities, a keen sense of urgency, and a commitment to excellence.

Responsibilities:
Strategy

Develop, articulate, and oversee implementation of a strategic plan for Communications
Analyze and rework existing communications processes to create capacity.
Identify opportunities for PR growth and lead strategies to take advantage of these opportunities.
Contribute to the development of programs to support the communications capacity of partner organizations, including training spokespeople and developing materials (e.g. talking points) to support their efforts.

Content Development

Design, plan and execute Green for All's brand and messaging.
Provide written content and oversight in crafting press-releases, brochures, promotions, newsletters, and outreach campaigns.
Work with cross-departmental team to define editorial objectives; establish procedures, workflow and guidelines to update and maintain all online content.
Supervise content contributors, writers, copy editors, as needed.

Media Relations

Forge meaningful partnerships with a wide range of local and national media; build increasing coverage of Green For All.
Manage media relations (inflow and outreach) and ensure message consistency in press, print and TV.
Arrange special events that may facilitate media coverage of issues relevant to the goals of the organization.

Marketing

Develop compelling marketing strategy, media channels and marketing collateral to engage activists, policy makers, practitioners, business, labor leaders, community leaders, community groups and the general public in Green For All's mission.
Implement effective collaboration with public influencers.
Optimize online marketing channels

Management and Cross-Functional Collaboration

Develop and manage marketing budget, including collateral development, outreach and promotion, staff and operations; ensure most effective use of resources.
Build and lead a talented, experienced staff.
Work collaboratively with Development Team to create marketing and communications strategies to support their goals.
Work collaboratively with policy teams to develop, implement, promote and manage effective communications and media strategies for national, state and local campaigns.
Provide communications guidance to other Green For All staff members and affiliated organizations.
Other duties as needed and assigned.

 

Qualifications:

A Bachelor's degree from a four-year university with a degree in communications, public relations, energy, environment, public policy, economics, urban planning, labor relations, or a related field.
4-6 years experience working on strategic communications, public affairs, and/or advocacy efforts.
Experience in developing and applying polling and research.
Ability to direct strategic campaigns and conceive core messages that drive marketing objectives in the not-for-profit or private sector.
Experience in market analysis, strategy, and management of marketing campaigns.
Experience developing effective collateral and promotional materials.
Exceptional written and verbal communication skills.
Strong management skills and experience.
Ability to travel.
Availability to work long hours; be available on nights and weekends if necessary.
Organized and flexible.
Capacity to work independently and also to build consensus and work effectively within a cross-departmental team.
Demonstrated success in an entrepreneurial setting, with the ability to think strategically while executing tactically within a resource-constrained environment.
Experience at a non-profit public policy organization, on a campaign, or Capitol Hill is desirable.
Commitment to the goals of Green For All.

Start Date: As soon as possible.

Compensation: Full-time, commensurate with experience, excellent benefits package.

How to Apply: Email resume, writing sample, references and cover letter with recent salaries to jobs@greenforall.org. Include "COMMUNICATIONS DIRECTOR - (Your name)" in subject line.

Green for All is an Equal Opportunity Employer.

Green for All strives to reflect the diverse community it serves.

Applicants who contribute to this diversity are strongly encouraged to apply.

 

09/12/2011

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