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Online Social Media Director Job Details

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Employer:  GLOBAL GREEN USA.
Categories:  Sales/Marketing
Program/Project Mgmt.
IT/Web/Technology
Fundraising/Development
Business Development
Travel Required:  None
Job Type:  Full Time
Preferred Degree:  Bachelors
Experience Required:  4-5 years
State/Province:  CA - California
City:  Santa Monica
Salary:  non-disclosed
Job Description: 

The Online Social Media Director will be a full-time strategist and senior-level manager responsible for overseeing the creation and ongoing management of a centralized online department at GGUSA. The director will report to The President/CEO and the COO and will lead our effort to shape the organization's online communications, advocacy and fundraising strategies. Core responsibilities include working with the online team and the organization as a whole to develop and execute a comprehensive strategic online plan, managing one online team member, and participating in the overall leadership of the organization.

The Online Social Media Director will oversee online campaigns with social media components, the management of GGUSA's e-mail program, online fundraising (in coordination with Fundraising team), advocacy and activism and the promotion of GGUSA's web and campaign-specific work online. The Director will work in collaboration with our Director of Communications and all GGUSA Directors to maximize online communications strategies for GGUSA and to maintain brand consistency on all online platforms while promoting our organizational policies, goals and objectives.

A successful candidate will be strategic thinker and have experience with effective political or advocacy campaigns and understand the tools and lessons necessary for both. They will be someone who understands fundraising, grassroots organizing and advocacy and the goal of connecting communities to action - both online and off. They will see technology as a creative tool for social change.

Responsibilities

•Create a comprehensive online strategy for the organization centered on goals for constituent growth, responsiveness, and effective fundraising;
•Contribute to setting overall campaign and organizational strategies in coordination with the senior management team;
•Develop strategies for maximizing GGUSA's use of a wide variety of internet tools including: email lists, GGUSA web sites, with an expected goal within one year to complete content develop and redesign of globalgreen.org, online advocacy, social media, blogs, social networks, digital multimedia, search, and online advertising; including an emphasis on National Green Schools Initiative and other micro sites
•Create, Develop, Manage and Work with New Media Advisory committee to develop the above;
•Coordinate with GGUSA programs (on and off site) and development department to maximize the effectiveness of their work and integrate campaign/fundraising goals into the overall online strategy;
•Participate and manage the editorial weekly meeting;
•Create protocol for GGUSA programs to develop and post social media content;
•Manage and supervise New Media Associate and volunteers and bloggers;
•Report and share online results and analysis of results to editorial meeting;
•Provide ongoing opportunities for online communication skills and strategy trainings to GGUSA staff;
•Oversee and manage style and editorial guidelines for all GGUSA collateral material
•Oversee the creation, editing, and management of all online, and video content; Manage relationships with online service providers, vendors and contractors;

Qualifications

•Minimum of four years experience in online communication and advocacy campaigns, particularly web-based efforts;
•Demonstrated ability to work in diverse teams, manage staff/consultants and drive projects independently;
•Experience creating and executing data-driven and goal-oriented strategic online communication, engagement and fundraising plans;
•Demonstrated ability to write and edit clear, concise and compelling prose, in the form of blog entries, op-eds, email alerts and/or essays. Demonstrated ability to generate creative, well-designed web or mobile or social media content and help tell stories through pictures, text, etc., online;


•Experience using and administering Internet technologies such as content management systems and eCRM; Drupal, Convio and DIA experience a plus;
•Excellent skills in Adobe Creative Suite, HTML, and CMS; Facebook, twitter, etc., knowledge of server-side Web programming and other social media technology.
•Experience with producing or supervising the production of viral videos and/or podcasting in the context of web content and/or online campaigns;

GGUSA values diversity; professionalism; respect trust and teamwork; transparency openness and communication; risk taking entrepreneurialism; focus; optimism and balanced fun, and integrates these values into all of our work. We are seeking candidates who have a commitment to engage in this process and work with us to create a just, inclusive, and sustainable work environment and a secure and sustainable world.

About GGUSA: Founded in 1993 by activist and philanthropist Diane Meyer Simon, Global Green is the American Arm of Green Cross International (GCI), which was created by President Mikhail S. Gorbachev to foster a global value shift toward a sustainable and secure future by reconnecting humanity with the environment. Global Green USA is the only national environmental non-profit headquartered in Southern California with offices in New Orleans, Washington DC, and New York, and is one of 31 national GCI affiliates throughout the world. www.globalgreen.org

Compensation: Compensation will be based on experience and qualifications. Salary will be dependent on previous experience. Please submit salary requirements with application. Position includes full benefits package including 401k plan. EOE.

Apply to: Qualified applicants should submit a resume, a writing sample, salary requirements and a cover letter describing their interest in this position to Global Green USA Attn: Heather Mott via email at hr@globalgreen.org. Please indicate title in subject line. No phone calls please.

 

03/11/2011

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