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Vice President Of Communications & Marketing Job Details

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Employer:  The Wilderness Society.
Categories:  Sales/Marketing
Fundraising/Development
Executive/Management
Travel Required:  5-15%
Job Type:  Full Time
Preferred Degree:  Bachelors
Experience Required:  4-5 years
State/Province:  DC - District of Columbia
City:  Washington
Salary:  n/a
Job Description: 

The Wilderness Society (TWS) is seeking an experienced, energetic and creative Vice President of Communications & Marketing to serve as the senior staff member leading the organization's strategic communications program. Reporting directly to the Senior Vice President for Conservation, this position is responsible for directing all communications related to the organization's national and regional advocacy campaigns, infusing the TWS brand into every aspect of its internal and external activities, marketing the organization broadly, breaking new ground in the use of new media to support conservation, providing strategic communications counsel to the staff and Governing Council, and positioning TWS as the most important and effective public lands organization in the world.
The Wilderness Society

Founded in 1935, The Wilderness Society is the leading national land conservation organization dedicated to the preservation and proper stewardship of the nation's 683 million acres of public land: our national parks, forests, wildlife refuges and vast western territories overseen by the Bureau of Land Management. The organization's primary purpose is to protect the wilderness values of these lands. TWS does this by promoting designation of the wildest portions as wilderness, the highest form of land protection in this country, and ensuring careful conservation management of surrounding lands by the federal land management agencies and the American public.

To achieve its long-term goals, TWS has committed itself to building a geographically broad and diverse base of support far beyond the traditional environmental community. In addition to educating and activating an assortment of grassroots constituencies drawn from every demographic group, the organization is dedicated to developing highly effective and strategic alliances with local communities, non-traditional partner groups, and political leaders from across the spectrum who will help move forward a strong land protection agenda.

The Wilderness Society has more than 500,000 members and supporters, an annual operating budget of $28 million, and is overseen by a 36-member Governing Council. Headquartered in Washington, D.C., it operates nine regional offices around the country and has 175 staff, including policy analysts and legislative experts, ecologists, foresters, economists, campaign organizers, attorneys, fund-raising professionals, and communications specialists.

The Society accomplishes its mission through advocacy on Capitol Hill and with the federal agencies, research and analysis, public education and outreach, and coalition building. Its goals include a better-informed and more actively engaged public; more vigilant legislators and public land managers; more effective laws, regulations and land management practices; an enhanced understanding of the consequences of various land-use strategies and decisions; and increased protection for all wilderness resources.
Major Duties and Responsibilities

The primary duties of the Vice President for Communications & Marketing include the following areas of responsibility:

* In concert with the senior leadership team and conservation program staff, establish a strategic communications agenda that advances The Wilderness Society's priority conservation programs in the short term and positions its issues for maximum impact in the long term;
* Develop and implement an organization-wide marketing strategy that will raise the visibility of TWS among current and new audiences;
* Create new avenues to promote the organization's image and extend its reach; guide TWS in cultivating and forging new corporate partnerships that will support and enhance its programmatic and fund-raising efforts;
* Supervise a team of advocacy, marketing and on-line communications specialists charged with instituting fully integrated communications campaigns around TWS' public policy, research and field work;
* Serve as a key player within the senior staff's cross-cutting conservation team to add the communications perspective in designing creative solutions to programmatic questions, including the development of time-sensitive communications campaigns to support TWS' advocacy efforts that both anticipate and respond to emerging threats to wild landscapes;
* Lead the organization in breaking new ground in its outreach efforts by utilizing the most current new media tools; supervise the management and enhancement of on-line communications for TWS, including its Web site and WildAlert on-line activist network;
* Provide strategic direction and oversight to program and fund-raising staff on the TWS brand so that the organization's story is organically infused into every aspect of its communications;
* Oversee the cultivation and implementation of proactive regional, state and national news media relationships and activities; see that TWS' "story" is strategically placed in magazines and other media outlets to maximize the organization's exposure;
* Provide leadership and oversight on the writing, editing, and translation of TWS' work into user friendly formats for the Website, publications, press materials, PSAs, and other institutional communications vehicles aimed at internal and external audiences;
* Provide leadership on the creation of communications plans that will reach and activate diverse, new constituencies in strategically important areas of the country, and implement strategies to involve a new generation of environmental activists in TWS' land protection campaigns;
* Provide the Governing Council, president, senior vice presidents and executive staff with thoughtful, strategic communications counsel on a proactive and timely basis; in turn, drawing on staff and Governing Council talents (including celebrity talent) to promote TWS issues and interests;
* Establish and maintain effective working relationships with communications and legislative executives at partner organizations, and provide leadership to and actively participate in the Washington, DC, conservation community;

Professional Qualifications & Personal Characteristics

The Vice President of Communications & Marketing should ideally possess the following professional qualifications and personal characteristics:

* A demonstrated and extensive record of leadership in the development and implementation of comprehensive communications programs in a complex, multi-layered, intellectually charged work environment;
* A visionary, creative and inspirational leader fiercely committed to the mission of The Wilderness Society;
* A solid professional presence, energy, and drive; results-oriented;
* Superb organizational and interpersonal skills combined with the ability to diplomatically prioritize demands;
* A demonstrated track record of managing the writing, development and professional production of distinguished communications through print, broadcast and electronic media that have achieved organizational objectives;
* Successful and demonstrated experience in using targeted media for advocacy purposes and in leading a creative staff working on multiple campaigns in multiple locations;
* An agile and creative intellect: entrepreneurial, pragmatic and flexible;
* An effective communicator and listener, who brings a special blend of tact, political and diplomatic savvy to the position;
* A commitment to promoting diversity within The Wilderness Society and to devising strategies for effectively communicating environmental and related issues to diverse and non-traditional audiences.

Education Requirement

Bachelor's degree in Communications, Journalism, Public Relations, Public Policy, or a related field is required; Master's degree is strongly preferred.

The Wilderness Society is an equal opportunity employer, and diversity is a core value. The Wilderness Society offers a competitive compensation and benefits package.

Please submit resume and cover letter via e-mail to: staffing@tws.org with the words "Vice President Communications" in the subject line.

 

08/31/2010

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