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Senior Online Marketing Associate Job Details

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Employer:  Appalachian Mountain Club.
Categories:  IT/Web/Technology
Sales/Marketing
Travel Required:  None
Job Type:  Full Time
Preferred Degree:  Bachelors
Experience Required:  2-3 years
State/Province:  MA - Massachusetts
City:  Boston
Salary:  n/a
Job Description: 

The Appalachian Mountain Club seeks a Senior Online Marketing Associate to support AMC's ongoing online marketing efforts, including electronic messaging campaign management, search engine and landing page optimization, pay-per-click advertising, and campaign performance tracking. Reporting directly to the AMC Web Manager, the Senior Online Marketing Associate will be instrumental in managing AMC's electronic communications efforts. This is a full time, exempt position located in AMC's headquarters in Boston, MA with a competitive salary and excellent benefits.

Responsibilities

* Produce, optimize, send, and track performance of AMC electronic messaging campaigns, including A/B and split list testing.
* Manage outbound e-messaging scheduling, list management and list growth efforts.
* Utilize Google Analytics to analyze web site traffic and related activities to support web site and e-communications improvements; present findings regularly to Communications colleagues.
* Produce and distribute monthly web traffic and electronic communications report and lead regular traffic review meetings.
* Manage AMC's ongoing organic search engine optimization (SEO) efforts through analysis and implementation of research-based recommendations/solutions on website.
* Manage AMC's pay-per-click/AdWords campaigns: includes keyword research, ad copywriting, performance testing, strategic revisions to campaign as needed, regular performance reporting, and other related tasks.
* Optimize, test and track performance and conversion rates of key landing pages on website.
* Support AMC's social media efforts as needed, including measurement and paid efforts and video SEO.
* Perform related duties as assigned.

Employment Qualifications

* Bachelor's degree in business, marketing, or engineering with 2-3 years successful online marketing experience (copywriting, PPC, SEO) in a deadline driven, production environment.
* Direct hands-on experience and proficiency with MS Office, email marketing/eCRM platforms (Convio, Blackbaud Sphere, Constant Contact), Google Analytics and/or WebTrends, Google AdWords, WYSIWYG editors (FrontPage, Dreamweaver), content management systems, Photoshop and Adobe Acrobat.
* Strong knowledge of HTML; hand-coding experience preferred.
* Strong understanding of online marketing trends and current web standards and technologies, and desire to stay current in rapidly evolving field.
* Strong analytical, communication and project management skills.
* Organized and detail oriented with strong commitment to quality and consistency.
* Ability to work both independently and in coordination with a team.
* Ability to coordinate several projects at once, often under deadline pressure.
* Passion for the recreation, conservation, education mission of the AMC.
* Physical requirements: Work is performed primarily in a general office setting, with minor physical effort or strain required. Work is normally performed while seated, requires freedom of movement. May spend extended periods of time at a computer terminal, on a telephone, or operating other office machines. This position requires an ability to work in a fast-paced, sometimes stressful environment and manage deadlines. Work environment involves only infrequent exposure to disagreeable elements.

To Reply

Please send resume, cover letter and salary requirements to AMCjob150@outdoors.org. Please, no phone calls. Applications will be accepted until position is filled.

The Appalachian Mountain Club is an Equal Opportunity Employer and welcomes diversity in the workplace.

 

02/12/2010

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