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Rails-to-Trails Conservancy seeks to hire an innovative professional in the field of "new media" to manage our daily Web and online communications operations and coordinate the growth of our programmatic and fundraising e-platform.
Job Location:
This position is located in RTC's national office in the West End/Foggy Bottom area of Washington, D.C., and is easily accessible by Metro's Red, Orange and Blue lines.
Job Duties:
The Director of New Media is responsible for the maintenance, support and development of RTC's existing online platform and e-communications campaigns. This position will coordinate a cross-departmental team to develop our e-list, build traffic, enrich content, deliver messages and measure results. Key aspects include: the management of online messaging and complementary Web content creation; deployment of new online marketing strategies for the benefit of RTC's programmatic and fundraising initiatives; responsibility for daily online operations, quality control and updates of RTC's Web sites; facilitate New Media Team to develop and monitor key analytical benchmarks to evaluate and improve RTC's e-platform; manage vendors and consultants supporting RTC's New Media endeavors; work closely with RTC senior management to develop, implement and evaluate RTC's New Media activities.
Specific Responsibilities Include:
• Oversee daily online operations across departments and responsible for all online content being current, engaging and well-structured to meet the organizations goals;
• Serve as content editor and writer/co-writer for RTC Web sites and e-communications;
• Technical oversight of railstotrails.org and its supporting platforms including Convio and Nimbus;
• Lead and coordinate a team of peers in the cooperative development of RTC's e-communications strategies:
- Maximize effect of e-communications campaigns through list-, traffic- and content-building initiatives;
- Coordinate customized and integrated e-message creation and deployment across departments and support the creation of associated Web content;
- Develop list segmentation and cultivation flows;
- Create and test new media initiatives, including supporting the development and testing of messaging for online advocacy, fundraising and programmatic campaigns;
- Monitor and analyze current trends in e-communications for purposes of measurement of success and recommendations for improvements;
• Increase RTC visibility in online markets including social media, blogs and communities to help expand RTC's fundraising and advocacy demographic;
• Effectively analyze and communicate project results to RTC management.
Supervisory Responsibilities:
None at this time, though this position works closely with the executive leadership and staff across all departments of the organization, as well as external Web and marketing consultants. Reports to the Vice President of Communications.
Minimum Qualifications: Candidates applying for this position must have:
• B.A./B.S. degree in communications, marketing or related field; Masters preferred;
• 3 to 5 years experience in communications, with fluency in online/Web technologies;
• A demonstrated understanding of communicating with and motivating broad populations to take action using New Media tools;
• Experience managing e-fundraising, e-advocacy or other e-campaigns;
• Excellent writing and editing skills, with the ability to customize messages by audience groups;
• Web development and design skills that include a practiced ease and comfort with HTML, XML, and CSS;
• Content management experience that includes familiarity with SEO tactics;
• Exceptional interpersonal skills, ability to manage and work within collaborative situations as well as work independently.
• Understanding of relational databases, queries, reporting and external data source connections;
• Knowledge of security levels for user profiles, e-commerce and external network access via Web applications;
• Familiarity with server-based data management;
• Ability to understand and analyze complex data sets;
Desired Qualifications:
• Practiced experience using Convio, CMS; Oracle-driven database a plus.
• Experience in direct mail marketing or other fundraising efforts.
• Experience in effective political/advocacy messaging.
• Experience with CRM (Constituent Relationship Management) software platforms.
• Knowledge of and appreciation for issues and causes important to Rails-to-Trails Conservancy.
Work Environment:
Normal office setting with low to moderate noise level.
Employer's Rights:
RTC reserves the right to revise, change or reclassify this job description at any time in accordance with RTC's business needs. This job description is by no means an implied contract.
How to Apply: (choose one form of transmitting your resume; no phone calls please)
Mail, fax or e-mail resume and cover letter as soon as possible to: Rails-to-Trails Conservancy, Attention: Human Resources, 2121 Ward Court, NW, 5th Floor, Duke Ellington Building; Fax: 202.223.9257; e-mail: Elton@railstotrails.org. RTC is an equal opportunity employer and seeks qualified candidates regardless of race, color, gender, disability or national origin. Women and diverse candidates are encouraged to apply.
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